Five Keys To Choosing A Domain Name For Your Business
Every new business venture can be likened to a newborn babe. You can never downplay the importance of choosing the perfect name for your business. Below are five things you probably didn’t know about domains. Check them out;
1. Choosing A domain name is an important decision. A domain is your address on the internet. It is where your brand lives and transacts business. It is with this address you build your reputation, authority and niche on the web. Are you beginning to see the importance of choosing a domain name? If you choose the wrong domain name for your business, you will be stuck with it. Changing it and creating awareness with a new domain name can be a lot of stress. So, before purchasing a domain name, take your time to come up with one that perfectly describes your what you do.
2. Your Domain Extension should reflect what your business does. You should get a domain name that is consistent with your business brand and also has an extension that clearly tells people what your business is about. For example, an online store can purchase a .STORE or . SHOPPING domain extension. You can get business specific domain extensions here.
You can also consider other extensions depending on your target audience and where you live. For example, if your brand is based Nigeria or targets Nigerian consumers, you can get a .NG or .COM.NG domain extension. What’s more? If your business is not limited to a specific country, you can choose to expand your reach by using a .AFRICA domain extension for your business.
3. Your domain name should be memorable. Avoid using hyphens and numbers in domain names and type it out quickly. For your potential clients to find you online and to be able to return or repeat users to your website, they have to remember your domain name. If it is long, over abbreviated or contains numbers or hyphens, there is every likelihood that they will not remember your website. This is definitely not good for your business.
4. You can be charged for copyright and trademark infringement! Before purchasing a domain name, do some research. Be absolutely sure that you’re not registering a domain name that has already been trademarked by another brand. Even if you intend to help promote the brand’s products or service, always ask the brand for permission no matter how pure your intentions are. It will save you a lot of hassle.
5. Be Worried About Domain Squatting. Believe it or not, there are people who purchase domain names of popular brands, people, or trademarks, and hold on to them hoping to sell the name back to the rightful owner for a lot of money. The best way you can avoid these people is by purchasing top level domains and localized domains (.com, .net, .org, .ng, .africa etc) when you are securing your business’s domain name.
Whogohost offers hundreds of domain extensions. Check out our catalogue to purchase your business specific, top level, second level or third level domain name today.
