Retargeting 101: How To Turn “just Looking” Into Affiliate Income

You share links on WhatsApp, you write SEO articles, and you tweet daily. But here is the hard truth: 98% of those visitors leave without buying.

For an affiliate marketer in Nigeria, that exit feels like burning cash.

They clicked your link. They read your review. They were interested. But then life happened—data ran out, the power went off, or they just decided to “wait until salary week.”

If you let them go, you lose the commission. Forever.

Fortunately, there is a strategy to fix this. It is called Retargeting.

In this guide, we will break down exactly how to use retargeting to turn “just looking” into “shut up and take my money.” No fluff, just the exact steps you need to boost your Whogohost affiliate earnings.

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What is Retargeting? (And Why You Need It)

In a nutshell, retargeting is a digital marketing strategy that shows ads specifically to people who have already visited your website.

Think of it as a digital tap on the shoulder.

When a potential customer leaves your site to scroll through Instagram or watch YouTube, your ad appears. It reminds them of the offer they left behind and gently nudges them to finish the purchase.

Why does this work for Hosting Affiliates?

• Hosting is not an impulse buy: People compare specs. They check prices. They need time.
• Trust is currency: Seeing your brand (and Whogohost) repeatedly builds credibility.
• Higher ROI: You aren’t paying to reach strangers. You are paying to reach people who already showed interest. That is much cheaper.

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Why Whogohost is the Perfect Offer to Retarget

Before you spend a single Naira on ads, you need to know the offer will convert. Whogohost is the ideal destination for retargeting Nigerian traffic.

Here is why:

• Naira Payments: We accept local cards and bank transfers. If you retarget a user to a US host, their card might decline. With Whogohost, the payment friction is gone.
• Local Speed: Our servers are optimized for Nigerian ISPs. Speed equals conversion.
• The .NG Factor: We are the top choice for .ng domains. This builds instant trust for local businesses.

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How This Applies to You (The 3 Personas)

Retargeting isn’t one-size-fits-all. Here is how to use it based on who you are.

1. The Complete Beginner / Student (Side Hustle)

You have a small budget and you are worried about wasting money.

• The Strategy: Use “Open Targeting” on a tiny budget.
• The Budget: ₦1,000 – ₦2,000 per day.
• The Action: Retarget anyone who visited your “How to Start a Blog” post in the last 30 days. Remind them that starting a blog is cheap and easy.

2. The Web Developer / Agency (Recurring Revenue)

_{You want big commissions from high-ticket sales (Cloud, VPS).}

• The Strategy: Segmentation.
• The Action: Don’t show a basic Shared Hosting ad to a developer who was looking at VPS pages. Show them an ad about Root Access, Uptime, and Scalability.
• The Goal: Close high-value clients who will stay for years (giving you recurring commissions).

3. The Content Creator / Influencer (Brand Trust)

Your face is your brand. Your audience trusts you.

• The Strategy: Video Retargeting.
• The Action: Record a 30-second selfie video. Say, “Hey, I saw you checking out Whogohost. It’s what I use for my site. If you have questions, DM me.”
• The Result: This destroys skepticism. It’s personal and powerful.

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The Technical Setup: Step-by-Step

_{This is the part most people get scared of. Don’t be. It takes 10 minutes.}

Step 1: Get Your Tracking Pixel

You need a way to “tag” your visitors.

• For Facebook/Instagram: Go to Events Manager in your Facebook Business Suite. Click Connect Data Sources -> Web. It will give you a piece of code (The Pixel).
• For Google: Go to Google Ads -> Tools & Settings -> Audience Manager. Set up a remarked tag.

Step 2: Install it on Your Blog

• WordPress Users: Download a free plugin like “PixelYourSite” or “Insert Headers and Footers.”
• The Action: Paste the Pixel code into the Wait for it… HEAD section of your site.
• Verify: Download the “Facebook Pixel Helper” Chrome extension to make sure it’s working.

Step 3: Create Your Audience

Now you need to tell Facebook who to target.

1. Go to Audiences.
2. Create Custom Audience -> Website.
3. Select “All Website Visitors” (or specific pages).
4. Set the duration to 30 Days. (Hosting decisions happen fast. If they haven’t bought in 30 days, they likely won’t).

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How to Create Ads That Actually Convert

_{Do not just say “Buy Hosting.” That is boring. You need to hook them.}

The “Objection Handling” Ad

• Text: “Worried about downtime? Whogohost offers 99.9% uptime guaranteed. Keep your business online 24/7.”
• Visual: A green “Active” server status icon.

The “Discount/Urgency” Ad

• Text: “Still thinking about it? Grab your .NG domain and hosting today. Prices might go up next month due to exchange rates. Lock it in now.”
• Visual: A bold image with “Starting at ₦1,500/mo”.

The “Social Proof” Ad

• Text: “Join thousands of Nigerian businesses who trust Whogohost. Fast, secure, and reliable.”
• Visual: 5-star review graphic.

Important Rule: Never put your raw affiliate link directly in the Facebook/Google ad. They will ban you. Always link the ad back to a “Bridge Page” (your review article or a landing page on your site) where the affiliate link lives.

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Budgeting: What Does It Cost?

You don’t need a corporate budget.

• Minimum Start: ₦1,000 per day.
• Cost Per Click (CPC): In Nigeria, retargeting clicks are cheap. You might pay ₦50 – ₦150 per click.
• The Math: If you spend ₦5,000 to get 50 clicks, and 2 people buy a hosting plan, you might earn ₦10,000+ in commission. That is a 100% profit.

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Common Questions (FAQ)

Q: Can I retarget if I don’t have a website?

A: No. You need your own landing page or blog to install the Pixel. You cannot install a Pixel on Whogohost’s site directly.

Q: How soon should I start?

A: Immediately. Even if you don’t run ads yet, install the Pixel today. It will start collecting data so that when you are ready to spend money, the audience is waiting for you.

Q: Why are my ads not delivering?

A: Your audience might be too small. If you only get 10 visitors a day, wait until you have at least 1,000 people in your audience before turning on ads.

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Conclusion

Affiliate marketing isn’t just about getting clicks. It’s about getting customers.

Retargeting closes the gap between “Interest” and “Action.” It is the most professional, high-ROI way to scale your affiliate business.

Ready to start?

1. Log in to your Whogohost Affiliate Dashboard to get your links.
2. Install your Pixel today.
3. Create your first campaign.

Don’t let your commissions walk out the door. Bring them back.

Become a Whogohost Affiliate Now